Design mock.
Here's the organized figma file if you want to get straight into the details! This is literally the handoff I gave my engineers.
Timeline: Jan 2025 - Mar 2025
Impact:
Impact:
• As the sole designer, completely redesigned and expanded an existing PR tracking feature into a robust triage system for inbound emails.
• This streamlined workflow allows PR teams to manage press requests, journalist outreach, and reactive media at scale, all within Muck Rack.
• Played a direct role in closing and retaining Brand Premier customers, contributing to at least $1M+ in ARR.
• Defined 8 KPIs with EM and PM to measure adoption, usability, and engagement, enabling fast iteration post-launch.
• Drove a 40% increase in customer usage in the first month and exceeded 7 of 8 key performance targets.
• Drove a 40% increase in customer usage in the first month and exceeded 7 of 8 key performance targets.
Let me give you a little context on Muck Rack...
Muck Rack is a Public Relations Management platform that enables organizations to build relationships with the media, manage crisis risk, and demonstrate PR’s impact on business outcomes.
What's an Inbound PR Request?
In the media world, it refers to a situation where a media outlet, journalist, or influencer proactively reaches out to a company, organization, or individual for information, collaboration, or content. This is different from outbound PR, where the company initiates the contact to pitch stories or promote messages.
Muck Rack is a Public Relations Management platform that enables organizations to build relationships with the media, manage crisis risk, and demonstrate PR’s impact on business outcomes.
What's an Inbound PR Request?
In the media world, it refers to a situation where a media outlet, journalist, or influencer proactively reaches out to a company, organization, or individual for information, collaboration, or content. This is different from outbound PR, where the company initiates the contact to pitch stories or promote messages.
I independently designed this inbound request management system to help our customers efficiently triage and respond to media coverage opportunities.
This was a complex design challenge that drew heavily on my experience with screen layouts, typography, color hierarchy, and interaction design.
I was tasked with organizing dense information within a side-panel layout, balancing clarity and cohesion with flexibility, while guiding the user’s attention to the most critical actions and insights.
All my desktop designs are responsive and account for breakpoints at different screen sizes.
I was tasked with organizing dense information within a side-panel layout, balancing clarity and cohesion with flexibility, while guiding the user’s attention to the most critical actions and insights.
All my desktop designs are responsive and account for breakpoints at different screen sizes.
The following slide deck walks through the full design process, including key decisions, challenges, stakeholder alignment, and the business impact of the final solution. ⬇️
My "Reporting on Topics" widget and dashboard design at Muck Rack.
